The time has come for us to embrace all the opportunities that come with making a change.
A transformation for good. An evolution for the better.

Our parent company has changed its name from Barclays Africa Group Limited to Absa Group Limited.

We will continue to operate and trade as Barclays in Kenya for now. This is the next step in the journey of our brand changing across 12 African markets (subject to governance and regulatory approvals).

Look out for communications from Absa Group soon.

  • What does it mean that Barclays Africa Group Limited has changed its name to Absa Group Limited?

    By the end of December 2017, London-based Barclays PLC had reduced its shareholding in our parent company Barclays Africa Group Limited to 14.9%, allowing us to make some exciting changes.

    The first of these was the decision to change our parent company name from Barclays Africa Group Limited to Absa Group Limited. Shareholders and regulators have now approved this name change and as of 11 July 2018, Barclays Africa Group Limited will now be known as Absa Group Limited.

    This change is happening at the group level and you probably won’t notice any change at all, as Barclays Banks and other group subsidiaries on the continent will not change their name immediately.

    But it is important, because it is the next step in our journey to ultimately having one brand, Absa, across our operations (subject to governance and regulatory approvals).

  • Why are you changing the Barclays brand?

    By the end of 2017 Barclays PLC had reduced its shareholding in Barclays Africa Group Limited (now Absa Group Limited) from 62.3% to 14.9%.

    This means that, although Barclays PLC remains a partner and shareholder, we can’t legally use the name “Barclays” after 2020.

  • What happens to the names of the subsidiary companies?

    Barclays Africa Group Limited has changed its name to Absa Group Limited. What has changed is our parent company’s name. We have until mid-2020 to rebrand Barclays Banks in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, Tanzania, Uganda and Zambia. But we are committed to progressing as quickly as possible and will keep you informed along the way.

    In the interim, Barclays Kenya may be shown as ‘part of the Absa family’.

    You can also expect to see some of the sponsorships change branding over time, as they will be sponsored by the Absa Group and will rebrand ahead of the bank-name change in each country. But we will let customers and Kenyans know in advance.

  • Does this mean my Barclays Bank is immediately going to change to Absa?

    No. We will continue to operate and trade as Barclays in Kenya for now. We have until mid-2020 to rebrand our Barclays operations. But we are committed to progressing as quickly as possible and with due care. We will keep you informed along the way.

  • Who is the Absa Group?

    Absa Group Limited (previously Barclays Africa Group) is one of Africa’s largest diversified financial services groups. Absa Group has a presence in 12 countries in Africa, with approximately 42 000 employees.

    For further information about Absa Group Limited, please visit www.absa.africa

  • Who owns Absa?

    Absa Group Limited has a diverse shareholder group made up of institutional and individual investors. Barclays PLC and the Public Investment Corporation (South Africa) are the largest shareholders of Absa Group. However, Absa Group Limited’s shares are traded publicly on the Johannesburg Stock Exchange (JSE), which means that anyone can buy shares in the Group. Two of Absa Group’s subsidiary companies, Barclays Bank of Kenya and Barclays Bank of Botswana, are listed on their respective stock exchanges in Kenya and Botswana

  • Why did you decide on Absa as the new brand?

    We know how important a decision like this is and therefore before coming to any conclusions, we consulted with colleagues, customers, stakeholders and regulators across the continent. The outcome of these discussions was twofold: we needed one brand to unite all our operations across Africa. The Absa brand is already well established, well-known with strong African and international banking credentials. Thus we chose Absa.

  • Why did you choose a single brand name for all your operations in Africa?

    Absa Group Limited is the parent company and has a presence in 12 countries in Africa, so it makes sense that our operations are united under one brand. Importantly, one brand allows us to benefit from shared knowledge and expertise across the network.

  • Why not choose a completely new brand name?

    People in Africa have banked with Barclays for generations and we want to build on the strong foundations that Barclays and Absa have laid in Africa over the past 100 years. Due to this, we need a strong brand, one that is already recognised both in Africa and globally while reflecting our collective identity and ambition. It would also be extremely costly to establish a completely new brand.

  • Can I have the same confidence in this new brand as I had in Barclays?

    Yes, you can bank with us as confidently as you always have. Absa Group Limited is committed to building on Barclays’ African heritage and the strengths that we already have on the continent. We have a deep history and local knowledge in African markets. Our core products and services haven’t changed. We plan to only do better. Our customers and clients can bank with us as confidently as they always have.

  • When will my bank’s name change?

    We have until mid-2020 to rebrand all our Barclays operations. We will choose the most appropriate timing for the change. But we are committed to progressing as quickly as possible, and with due care, and will keep you informed along the way.

  • Is Barclays PLC still involved in any way?

    With a 14.9% shareholding in Absa Group Limited, Barclays PLC is no longer the majority shareholder. However, they do still have a significant stake in the business and remain a partner committed to the success of the group.

  • What do I have to look forward to in the future?

    Our aspiration is to be an entrepreneurial, digitally-led African banking group with global scalability that makes a real and lasting contribution to our customers and to the societies we operate in.

    We see ourselves as enablers, helping individuals, businesses and society to ‘bring your possibility to life’.

  • You will need to invest significant resources in a rebranding exercise. Will I be paying for this?

    The costs of implementing and communicating this rebrand have been well planned and the cost of this change will not be passed on to you now or in the future.

  • What’s going to happen with all the colleagues who work for Barclays?

    Barclays employees will not lose their jobs as a result of the group name change.

  • What will change for customers?

    For now, nothing will change. Products, services, cards and functionality will not be affected by our parent company name change.

  • Do I need to do anything as a result of the parent company name change?

    You do not need to do anything as a result of the parent company name change. Everything will remain the same and expect better in the future, we are committed to keeping you informed along the way.

  • With the parent company name change, what must I do if I receive an email or link asking me to provide my account details or information?

    We will not be asking any customers for any information nor will we need you to update any of your personal account information or details as a result of this change.

  • Can I still use my Barclays credit and debit cards, chequebook and digital banking platforms?

    Yes. You will continue to use all your Barclays products and services in the same way as you have in the past.

  • Will this affect my accounts with Barclays?

    No. You can continue to use all your Barclays products and services in the same way as you have in the past.

  • Will my Barclays branch still be open?

    Yes. You can access Barclays products and services at a Barclays branch as you have done in the past.

  • Will any of the benefits I currently get from banking with Barclays change?

    You can still continue to enjoy Barclays products and services the same way as you have in the past, but expect changes for the better in the future.

  • Will this affect the current interest rate I have with Barclays?

    You can continue to enjoy your current interest rate with Barclays. Our parent company is simply changing its name and that doesn’t affect any other products and services you have with Barclays.

  • Will this affect the current loan agreement I have with Barclays?

    No, it does not affect your current loan agreement with Barclays. You can continue to enjoy your current loan with Barclays. Our parent company is simply changing its name and that doesn’t affect any other products and services you have with Barclays.

  • Will my account number change?

    No. Your account number will not change.

  • Will I need to complete new forms or documents?

    No. Our parent company name change will not affect your documents. You can still continue to enjoy Barclays products and services the same way as you have in the past, but expect changes
    for the better in the future.